Brands – Personality & Influence Start with Color


At Designed.Co, we collaborate with diverse brands to enhance their image and attract their target customers.

Here, we emphasize the significance of brand color and image, exploring the personalities and narratives conveyed through logos. Get ready for an in-depth journey into the psychology of colors and logos, revealing their subtle impact on consumer behavior and how you can optimize them for your business.

Color Psychology

Red – The Dynamic Allure

Red embodies vitality, intensity, and urgency, stirring primal instincts. Red entices and compels, particularly in the realm of gastronomic delights, triggering impulse buys with its fiery allure.


Blue – The Reassuring Guardian

Representing trust, security, and dependability, blue fosters consumer confidence. Blue is  silent reassurance, whispering safety and reliability to consumers, especially when depicted in a midnight hue.

Green – The Revitalizing Oasis

Green evokes nature, vitality, and serenity, promising a refreshing experience. It signifies purity and wholesomeness, greens offers a slice of nature’s bounty and a silent affirmation of its health benefits.

Yellow – The Cheerful Optimist

Yellow radiates optimism and joy, promising brightness and affordability. Yellow’s subtle invitation to embrace positivity and zest for life is often used in restaurants to convey happiness.

Orange – Uplifting Energy

Orange is a shade that combines the passion of red with the joy of yellow, creating a hue that is often associated with fun, playfulness, and vitality. Orange is known for its ability to stimulate the senses, boost energy levels, and encourage socialization.

Purple – The Sophisticated Secret

Purple, a deep and intriguing blend of blue and red, strikes a balance between the calming essence of blue and the fiery passion of red. This rich hue embodies a sense of luxury, mystery, and sophistication.

Black – The Elegant Enigma

Black signifies sophistication, luxury, and exclusivity, shrouding products in mystery. Black hints at extraordinary experiences reserved for the elite few, creating anticipation and allure.

Pink – Unexpected Versatility

Lighter shades of pink are often seen as soothing and comforting, while brighter pinks can be stimulating and energetic. Light pink is often associated with love, romance, and innocence. Hot Pink is often associated with fun, excitement, and a bold approach to life. It symbolizes confidence, youthful energy, and a sense of adventure.

In conclusion, understanding the influence of colors and logos in brand packaging is crucial for effective marketing. From enticing consumers with vibrant hues to conveying trust through elegant design, every element plays a significant role in shaping brand perception. By harnessing this understanding, brands can establish meaningful connections with consumers and thrive in today’s competitive marketplace.